Our work in the local community

10/01/12

Albion in the Community has announced a new partnership with Infinity Foods aimed at getting children across Brighton and Hove eating healthier breakfasts.

The Brighton-based organic and natural foods retailer and wholesaler has teamed up with AITC's Health Department to help it deliver its 'Make a Change' Breakfast Clubs to 5-11-year-olds in ten schools across the city.

The clubs, delivered in ten-week courses by trained AITC coaches, combine fun physical activity with healthy breakfasts before the start of the school day and get children to learn about the benefits of regular exercise and the importance of a healthy breakfast. Over 500 children have benefitted from the project since it was set up under two years ago.

In addition, to help with funding the breakfast clubs, the partnership will also see Infinity providing free healthy breakfast ingredients to participating schools as well as nutritional advice to teachers and parents.

A special breakfast club forum is planned at the Amex during February for schools, parents and children to come together to talk about their own projects and share best practice. A regular newsletter is also planned with recipe ideas and tips for healthy eating.

Dan Lawson from AITC's Health Department said, "Infinity is the perfect partner for this project. Their expertise and knowledge will make a real difference to the future success of the breakfast clubs and to improving the health of children across the city."

Jude Martin from Infinity Foods, added, "Promoting healthy eating and whole food is at the heart of our business and we are committed to supporting charities and projects within our community. We are therefore delighted to be supporting Albion in the Community with this exciting and worthy initiative."

Children from Carlton Hill School were invited to the Amex during their lunch hour to help launch the new partnership. The school was recently awarded a 'Healthy Choices Gold Award' from Brighton and Hove City Council in recognition of its efforts to adopt healthy eating principles and healthy choices on its school menus.